'Be Good' stands for Behavioral Economics for Good Purpose. as the technology involves we face more and more environmental forces that shape our everyday life. without our notice the architecture of the digital tools made us save more or less for retirement, buy \ sell at a specific rate, lose \ acquire a habit and countless other decisions that matter. be good initiative its an alliance of the architectures of the digital platforms that affect billions of people every day, united in the purpose of using this tremendous power to improve the life of every person and every company.

BE good! don't  BE evil.